I don't buy the whole image crap, therefore I don't do it.
This is my rig;
Gibson Les Paul Double Cutaway + ->
POD XT->
POD XT Floorboard->
Fender '65 Deluxe Reverb
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The only effects I use are Delay, Overdrive, and Distortion (and i rarely use them; I go for the clean sound); I will add an envelope filter to that list when I get my new custom guitar, however; I do something very rare; I play lead guitar with no effects on, usually; I've now accomplished an entire gig without doing flashy, non-musical crap, which I'm pleased with; Most guitarists fill their solos with meaningless flash, for no reason other than to impress people who are musical idiots. I don't agree with that.
I decided against getting the Vetta II, I tried it out at my music store; It was great, but it wasn't 'me', if you know what I mean. Now I'm considering checking out the Roland Amp Series; They are the best amps in the world, considered by Jazz Musicians. The unmolested tone is the reason why, apparently.
Roland Amps aren't too expensive, I'd have the luxury of having both a Fender '65 Deluxe Reverb Tube Amp, and a Roland Solid State amp; Two great amps!
~Incidents