Check out

http://www.fender.com

I have 5 fender guitars at the moment and, LOTS has it nailed, don't look at labels! They can give you a guideline as to what to expect but play the exact same axe you are thinking of getting and, if it don’t feel right, don’t part with any cash! Also it is good to try on one day and buy on another to avoid impulse purchases and "settling for" syndrome.