I dont think you get them in the Usa much. But Cort guitars I find to be quite nice. They tend to be affordable ( but in USA a helluva lot more than anywhere else, dunno why ) I own a cort and also a Gibson Lp and i`ll tell you know, the Cort cost a 7th of the price and is just as nice a guitar...but obviously not the same sound...the one I have has more of a superstrat sound...as it has two single coils and a humbucker, but the shape is not strat like.
I dont think they will be the next big thing, but here, kids are already taking a liking to them because of their good quality and great prices.