View post (Guitar Center files Bankruptcy.)

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Joined: 10/23/20
Posts: 11

One of the biggest problems with GC is they sell guitar a full price. When I was shopping for a Martin D-42 last year, I went to GC and they charged me full price for a D-42. I went online and found both Maury music and Wilcut and got the exact same brand new Martin D-42 for 33% off the price that I would have paid at GC. When I was looking for Elixir strings at GC store, they are about 40% higher than I would have gotten from Sweetwater.

GC is pretty much like Borders and Barnes and Nobles. It will die from thousands cut. The business model is not sustainable, IMHO.

The new business model is to have a very small showroom where customers can go there and try out new products and purchase them online or through the store kios. Do it the same way like an Apple store. Apple is making a killing....