Yeah, this seems problematic. Much harder to buy a guitar sight unseen than a book. And the smaller shops don't have the selection, .I was uncomfortably aware of that when I bought my new guitar a few weeks ago -- realizing that even as I was handing over my credit card, there were other fish in the sea that I didn't get to try out first.

The article sounds like it's a restructure.

Someone needs to do a Warby Parker thing -- some kind of an easy try-it bundle where you pick three guitars that are shipped to you along with an easy way to send the ones you don't choose back.