Yeah, this seems problematic. Much harder to buy a guitar sight unseen than a book. And the smaller shops don't have the selection, .I was uncomfortably aware of that when I bought my new guitar a few weeks ago -- realizing that even as I was handing over my credit card, there were other fish in the sea that I didn't get to try out first.
The article sounds like it's a restructure.
Someone needs to do a Warby Parker thing -- some kind of an easy try-it bundle where you pick three guitars that are shipped to you along with an easy way to send the ones you don't choose back.
"You can get what you want or you can just get old." Billy Joel