Things we don't like to admit, or things we might not think of? I've noticed that I can identify with styles based on other perceptions besides the music. I will grow to like an artist if I like the personality or image that's projected, even if I don't like the music initially. I've grown to like music I didn't like when I first heard it through repeated listening. This kind of appreciation and style identification is a little more complex than talking about the kind of music we already like.