The reason this is so important is because even if you have an AMAZING person musically, but you guys clash as people, there will always be tension, strife and conflict in the band; thus making it hard to go anywhere. However, if you have a decent musician that you get along with and enjoy as a person, that individual can always improve themselves musically. And on that note, they should always be teachable, that goes back to character. You don't want someone supper arrogant or stuck in their ways.
Bottom line, talent is good, but character and personalty is key.
Hope that helps!