It appears magical to me, because I possess no special skills. I have to work at everything I do. I practice rhyming and I rely on inspiration. I have been given a subject and maybe a line to start off with by an artist, but then the magic kicks in. I am inspired my something that someone said or something I saw, something I dreamed, etc. Then the lyrics are written without much effort at all.
I mean some people have the gift, but I don’t. To write so many songs, that people seems to enjoy, without any special talents is magical.
It you want to write lyrics, I suggest you practice rhyming. Just start off rhyming words, then lines. Practice rhyming every other line, etc. Then practice choruses and verses. Don’t start out trying to make sense or to write a song. Just practice.
While practicing rhyming listen. Listen to people around you, sounds, study behavior, habits, pay attention to everything around you. Inspiration came come from anywhere, but you have to pay attention.