The best thing you can do to check out the price of the guitar is look it up on www.musiciansfriend.com That will give you a REALISTIC price range that the guitar is being sold for... Or check out some of them on EBay. Just because. The guitar is NEVER going to be sold for the MSRP so ignore that when a salesman throws that out there.
As for the guitar.... Alvarez acoustics are among the best out there! My next acoustic purchase will without a doubt be an Alvarez