I don't think there is a holiday that you couldn't call a "corporate holiday" anymore. I, too, always thought Valentine's Day was stupid, but I've changed my mind on that and a lot of other things in the last three months (as of Friday :) ). Now I figure that any day that gives you a reason to do something extra special for someone you care about is okay by me. Obviously you should do special things for someone you care about all the time, but there's nothing wrong with having a day to do something extra.