Yep, it's all classic marketing...pictures without scale and carefully chosen fluffy adjectives. I don't really hold it against them. I just try to sift through all that. They generally offer enough genuine information on specs and features, in addition to the customer feedback comments on the better selling items, to make an informed decision. And they have a reasonable return policy if you're not satisfied. Regardless, even if they were the best of the best, I'm hesitant to drop over $1000 for a guitar I've never picked up and played. In the end I guess it's as always...buyer beware.