just looked at that F1 site - seems a bit gimmicky to me. If I'm looking at it right, it's a pick stuck in a plastic 'grip' that better fits your finger contour?

They offer several pick holders but the actual pick is a one piece design with a curve that cradles the pointer so it can't spin. It is also a little thicker than a standard heavy fender pick where you hold it. This works great if your like me and can't feel a regular pick in your fingers and tend to hold it to loose. On the first page of the site there is a little animation of how to hold it. I think it comes in medium and heavy.