It's probably like playing an instrument in it's own way.
I've seen some DJ's that are damned talented.
I guess I just don't find much interest in it because of the style of music they usually use. Crappy rap with drum machines.
I mean, if you wanna beat match some decent rock or something, great.
But as soon as I hear a repeating loop of some crappy music and then some guy talking over it who sounds like he's complaining about something ... that's when I lose interest.