yeah, totally your own choice. Just stick with well known brands and find a guage that feels best for you. I've been using Dean Markley Custom Lites for years. ( 9,11,16,26,36,46) Mainly cause I tend to pick heavy on the lower strings and then need the extra bend on the high strings. However, I keep my guitar synth strung with regulars cause they track better and jazz type leads don't sound as twangy.
I kinda got stuck on Dean Markley's cause when they used to be a much smaller company they had really rude pictures on the front of the pack and always included a groovy sticker to put on your guitar case.
Now though, I'll tend to look for bulk deals on eBay.