I have noticed a lot of paid guitar lesson or guitar method sites have pretty much the same writing style, and almost the same format:

dear guitar player,
i have something amazing to tell you...blah blah....(newsletter popup drops down across the page)...some more talk about how amazed your friends will be...

lots of different colors and fonts....

intersperse some customer testimonials.....

here are your free bonuses....

bonus 1 blah

bonus 2 blah


money back guarantee.

buy it now....


It makes me curious who invented this style of communication and why everyone follows it so closely.