I think Cort is gonna break into the market in a huge way. They make awesome guitars at awesome prices. I own a Gibson Usa Les Paul and a Cort s2550, the cort cost about one seveenth of the price, but to be honest I play it more than my lp and usually use it for live gigs while my Lp sits on a stand at the back of the stage. I love my Les Paul, and I do think that it beats any Epi I have tried, I dont however feel that the price difference between Gibson and Epi is justified