I too have never heard of them. I went to their website and pretty much read it all word for word. Definitely got my attention. Especially when the site noted how it was built for smaller handed players. I have a small hand and have been frustrated trying to make some of the long reaching chords especially the ones that use the pinky finger. Barre chords are pretty much a no go. I would definitely be interested in trying one out or hearing from others who actually have one.