Here's a long story version, confirming almost everything posted above; How Guitar Center went from jukebox hero to latest pandemic bankruptcy https://www.retaildive.com/news/how-guitar-center-went-from-jukebox-hero-to-latest-pandemic-bankruptcy/589632/
"It takes a lot of devotion and work, or maybe I should say play, because if you love it, that's what it amounts to. I haven't found any shortcuts, and I've been looking for a long time."
-- Chet Atkins
-- Chet Atkins