True, I've done it as well and the funny thing is I actually bought my two guitars at different dealers cause I felt the customer service was better than GC's. I did buy an amp there though and was thinking of a modelling amp for my electric as a xmas gift to myself. They are currently running some great deals on them as I keep getting mailers and now I know why. I know Sweetwater has some great deals as well, but it's great to go into a store and immerse yourself in a sea of guitars. The smaller shops just don't have that atmosphere.