well it is expensive for many reasons..
it costs around 100$ per unit for shipping
fender allows only one person in israel to change the settings to adapt it to local voltage which is another 200-250$..
i found one on music123.com which all together with the shipping will cost me around 450$
the price there is 384$ + 99$ shipping
they say the list price is around 580$..
are u sure i can get one for 300$ inside usa? because i'll probably visit the usa around the autumn so maybe its not a good idea to buy one via the net now..