A couple of tips I have been given, and use are:

Asking -

Who is saying what to whom, when, where and why...that helps me setup what the song is about, or get an idea of what I want it to be about. Of course it may change.

All rivers flow to the chorus. I try to make the verses lead into the chorus as if I was having a conversation, and the verse was the main point/theme of what I was saying. I used to jump from one idea in the verse to another idea in the chorus, so people would say huh? when I started the chorus.

Speaking the lines out loud. This does the job for the above tip, and also makes my 'emotions' real - if I wouldn't say it, I don't put it in.

Of course, I'm still learning and in an ideal world would do this stuff without thinking about it.

Good luck with your lyrics, and I hope this is helpful!

Chas