I sometimes try to 'shift the focus' of the song.
For example, if you write about a relationship, you could speak as the Bar the two lovers go to,

'they came here a lot
seems like it stopped
sometimes it's just love
that just comes and goes...'

Something I do a lot is write a word and for each letter, I start a sentence: (here the word is lalimace :D )

Low, low, low
Again, today I feel low
Low, low, low
I don't know, how long can I go?
Mother, I feel like a lost child
Alone, I bend my head and cry
Come on mother
End with your kisses, my endless tries...