Its like everything else, you pay for the brand.
Sure epiphone sounds the same, but if
you want some luxury, if you want that "Gibson"
on the neck, you have to pay alot more.
Its nice to show your new Epiphone or Squier to
your friends, they are often just as good as the real deal,
but dont tell me you would like to have that famous "GIBSON" shining on the neck. I would.
And I dont want to hear any "O but the brand doesnt matter at all". Of course there are people that dont care about the brand, but Im sure that most people do.