I think this was primarily because almost all the stuff I was listening to was rock (at that time a lot of it metal).. which is by nature a pretty simple form of music. that may be why the emphasis got so heavy for a while on the soloing aspect of playing... it allowed a talented guitar player to showcase his ability within a framework that, by nature was somewhat limited.
Also, I have spoken with many musicians that eventually "graduated" to other styles of music/play (such as jazz) that allowed them to try different progressions, textures etc... that opened up new avenues of expression.
Try some jazz or country music, or if this is already your venue, try a little rock or even some "shredding"... sometimes it will inspire you to try something different.