Nothing fishy about it. They sell the Kramers for just a little more than they pay themselves (musicyo.com made an agreement w/ Gibson to get exclusive rights to Kramer, and in the process, they got them for little more than the guita costs to make. Musicyo.com also is very small personell-wise, so they don't have many big buisness expenses. Read the new Kramer series reviews @ harmonycentral.com, you'll see that they are actually good guitars. Actually, just do yourself a favor and order one (not a Focus or Pacer, try one of their neck-through body Barettal series guitars). For the price, you can't go wrong. One more thing: if you do order ne, be sure to order a hardshell case w/ it for protection during shipping, UPS is cruel to fragile things.