I get that you can get heavy or light strings which change the bass or treble of your tone, but what is the difference between different string brands? I imagine most will say it is personal preference, but there must be some strings that are better than others. Is there a gold standard?

I have an acoustic and have only used Dean Markey and Elixir strings, and I like the Elixir better. Unfortunatly one of my Elixir's have snapped and they need replacement anyway so I am buying new strings. Are there any good acoustic strings that I should look out for?

Thanks fellas