You should do a live jam session or show out front of the local store. Kinda make em noticed, doing on the day when Guitar Center opens would be a smooth move too. I buy my gear from the local guitar shop, which is the place where my first guitar was bought. I geuss I kinda owe it to them for helping me get started on a great journey. But with guitars, they never have what I'm after, except for acoustics. They have a great collection of acoustics.