also, know that the percentage markup on straps, cables, plectrums and pedals is much, much higher than that on guitars...so its always easy for them to throw them in for free, or discounts, but still keep the total percentage markup of the entire transaction above the decided level (I dunno if every shop has this, but at Sohosoundhouse in London, so long as the entire sale goes through at above a certain level of profit, its ok).