The intro letter explaines these things; such as SASE.
It's simple, if you don't like the format, don't apply.
I know 10/15 sec. isn't much, but it's purely economic. Would you pay the salary for someone to listen to the complete demo. 1k times?
This is a small company without the resources of the big dogs.
By the way, the bands that do get accepted to our festivals are paid well, treated with respect, and get to play in front of more people in one weekend than they would see in an entire year of bars.
I think you guys should "lighten up" ban me if you want!! Peace and Groovyness
"When the power of love overcomes the love of power;we will know peace" J. Hendrix