The base price for the three models are $2150, $2600, and $3400. The prices are pretty high, but you can't get a PRS, Gibson, etc... with the same build quality, attention to detail, and service that you get with a Thorn. Buying one of these guitars is like buying a Private Stock PRS. It is built to your exact specifications, only about $8-10,000 less. So, for what you get, I think it's a fairly reasonable price, except for the standard line, which I do think is way overpriced. But, how cool is it that you get to choose your own top for the guitar, and can work with him to come up with a custom color.