Really switch it up and see what happens. Try new techniques and learn lead parts from different songs. For instance, when I started playing I really focused on playing Slash's stuff. I rarely worked on anything but learning his solos, after a while everything I started playing sounded the same too. I then learned other stuff from other artists for inspiration to give me a more rounded sound.
Hope that helps :p
Blues is easy to play, but hard to feel.
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